Privacy Policy

Effective Date: [October 26, 2023]

This Privacy Policy describes how [MagicBlend] (“the Site,” “we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit, make a purchase from, or use the services available through our website at https://magicblend.in/ (the “Site”).


1. Information We Collect

We collect several types of information for various purposes to provide and improve our service to you.

A. Information You Directly Provide

When you use the Site, especially when making a purchase or setting up an account, we collect the following Personal Information:

  • Identity & Contact Data: Name, email address, billing address, shipping address, phone number.
  • Order & Transaction Data: Details about the products you purchase, payment method (though actual payment card details are processed securely by a third-party gateway and not stored by us).
  • Account Data: Username and password (hashed), purchase history.
  • Communication Data: Information you provide when contacting us via email, chat, or customer support.

B. Usage Data

We automatically collect certain information about your device and your interaction with the Site when you access it. This includes:

  • Device Information: Web browser type, IP address, time zone, and some of the cookies that are installed on your device.
  • Browsing Information: Individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

C. Cookies and Tracking Technologies

We use “Cookies” and similar technologies to enhance your experience, analyze trends, administer the website, track users’ movements around the site, and gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level.


2. How We Use Your Information

We use the Personal Information we collect for the following primary purposes:

  • Order Fulfillment: To process your transactions, complete your orders, prepare products for shipping, and provide you with invoices or order confirmations.
  • Communication: To communicate with you about your account, respond to inquiries, and provide customer support.
  • Marketing & Promotions (with consent): To send you promotional emails, advertisements, and information about new products or special offers, where permitted by law and based on your preferences.
  • Site Improvement: To monitor, analyze, and improve the performance and functionality of our Site (e.g., optimizing product pages and checkout flow).
  • Security & Fraud Prevention: To screen our orders for potential risk or fraud, and to protect the security and integrity of our Site.

3. Sharing Your Information

We share your Personal Information with trusted third parties to help us run our business and fulfill our contracts with you.

  • Service Providers: We share information with service providers who perform functions on our behalf, such as:
    • Payment processing gateways (e.g., Razorpay, PhonePe)
    • Shipping and logistics companies (e.g., Delhivery, Xpressbees, Shadowfax, Shiprocket)
    • Email service providers and marketing platforms
    • Analytics providers (Google Analytics and Search Console)
  • Legal Compliance: We may disclose your Personal Information if required to do so by law, in response to a court order, or if we believe that disclosure is necessary to protect our rights, prevent fraud, or ensure the safety of our users.
  • Business Transfers: If we are involved in a merger, acquisition, or asset sale, your Personal Information may be transferred as part of that transaction.

4. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to erase this information. This is necessary to maintain business records, comply with tax/legal obligations, and manage guarantees/warranties.


5. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access: The right to request copies of your personal data.
  • Right to Rectification: The right to request that we correct any information you believe is inaccurate or incomplete.
  • Right to Erasure (Right to be Forgotten): The right to request that we erase your personal data, under certain conditions.
  • Right to Object to Processing: The right to object to our processing of your personal data, under certain conditions.
  • Right to Opt-out of Marketing: You can opt-out of receiving promotional communications from us at any time by following the unsubscribe link in our marketing emails.

To exercise any of these rights, please contact us using the details provided in the “Contact Us” section below.


6. Security

We take reasonable technical and organizational precautions to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or method of electronic storage is 100% secure.


7. Children’s Privacy

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.


8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The revised version will be indicated by an updated “Effective Date” and will be effective as soon as it is posted on the Site.


9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at magicsoul@gmail.com or by mail using the details provided below:

46,Gouripur Kalibari,Birati,Kolkata-700051

Whatsapp– 8436785562
Call-8436785562
Facebook– https://www.facebook.com/profile.php?id=100064120778267&mibextid=kFxxJD
Email ldmagicsoul@gmail.com